The Coalition is renowned for having one of the most vibrant and stylish team kits in the whole of virtual cycling. So the pressure was on to come up with an updated design for 2026 that ticked all the boxes. Well... we know we're blowing our own trumpets a little, but I think we delivered! Do you agree?
For the new season, we designed three kits: HOME, AWAY and SHADOW. Zwift asked us to pick one to add in-game, and so it made sense to take the HOME kit that features our iconic pink colourway. So if you want to get your hands on it, then there has never been a better time to join The Coalition.
With this new design, we wanted to achieve a few things:
- It was really important to bring this kit design closer to that of our amazing elite Coalition Alpha kits. So we thought about how we could make a more glitchy version of the old kit – and that's exactly what this is. Now the community and elite kits feel like they are part of the same brand.
- Despite being far from a traditional cycling team, our old kit was just that. Whilst people might prefer black bibs in real life – for the virtual world we decided it was time for a full-pattern design.
- Lastly, the old kit had the old logo without the hexagon – something we haven't used for a very long time. Now we have the hex logo all over – as it should be :)
Massive thanks to MJ for helping to bring yet another Coalition kit brief to life!
PS... Whilst the AWAY and SHADOW kits didn't make it online, they will be available as physical kits in our Verge store for all members of The Coalition. Stay tuned for more info soon!
The new kit out in the wild
